At the beginning of 2023, we were given the task of downsizing an existing Mercedes Benz showroom in Vadodara, Gujarat. We were also to utilise half the space for a Volkswagen Showroom. A line was introduced into an enclosure to create two separate spaces, for two different brands. While incorporating two showrooms next to each other had its challenges of permissions and brand norms, bringing the two spaces together and separating them with a line became an interesting process.

Both the brands that reside next to each other in this one location, not only have different values but also have different design ideologies for their spaces. While Volkwagen represents practicality and reliability, Mercedez represents luxury and prestige. The design of these spaces also symbolises these values. Volkswagen deploys orthogonal lines and cosy interiors to reflect practicality and reliability, whereas Mercedez uses angular lines, radial geometries and black interiors to radiate a sense of luxury. Both brands create individual worlds right next to one another. Two worlds, that are separated. Separated, by a line.